The simulation layer for research

One decision. Multiple outcomes.

Chorus replaces slow, expensive surveys and focus groups with AI-powered synthetic audiences that deliver results in minutes instead of weeks, at a fraction of the cost.

Run a simulation → See how it works
Scenario · Core 04.21 · Live
Gen Z · sentiment −62% negative
Investor confidence Dropping · 24h
Virality index 8.4× baseline
Parents · 35–54 +71% supportive
Backlash risk High · 72h window
Employees Confused on messaging
The problem

Traditional research is too slow for modern decisions.

Campaigns ship in days. Memos go viral in hours. The old stack — focus groups, surveys, social listening — was built for a slower world.

~6 weeks · $$$
Focus groups

Twelve voices in a room.

  • Weeks to organize and recruit
  • Small samples, big extrapolations
  • Logistically expensive at scale
slow · $$
Surveys

What people say, not do.

  • Stated preference ≠ revealed behavior
  • No conversational nuance
  • Static snapshot of a moving target
reactive · ∞
Social listening

The autopsy, not the diagnosis.

  • Tells you what already happened
  • Skewed by who's loudest online
  • Zero use before launch day
The Chorus engine

Turn one scenario into millions of reactions.

Drop in a press release, an ad concept, a pricing change, a policy. Chorus builds the audiences, runs the conversations, and surfaces the outcomes worth paying attention to.

01 / SCENARIO

Upload the artifact.

A draft memo, a brand campaign, an earnings statement, a product spec — anything you'd test in fieldwork.

→
02 / AUDIENCES

Build realistic personas.

Chorus assembles representative populations from real demographic, psychographic and behavioral priors.

→
03 / SIMULATE

Run parallel worlds.

Populations debate, react, share, and influence each other across thousands of branching realities.

→
04 / ANALYZE

Read the conversations.

Browse what every segment actually said. Drill from headline metrics into individual persona transcripts.

→
05 / DECIDE

Ship with foresight.

Refine messaging, segment risk, anticipate backlash. Move from hindsight to predictive strategy.

Scenario library

Pressure-test anything before it ships.

Run hundreds of test scenarios in parallel — at the cost of a single round of qualitative fieldwork.

PR Crisis12,840 personas

"Recall statement, supply-chain failure"

Trust
−38%
Outrage
+64%
Reach
8.2×
Product launch24,500 personas

"New subscription tier, mid-market SaaS"

Intent
+54%
Churn risk
+22%
NPS shift
+11
Policy48,200 personas

"Return-to-office mandate, Q3 announcement"

Morale
−47%
Attrition
+31%
Mid-mgr
+58%
Brand campaign33,100 personas

"Sustainability pledge, consumer packaged goods"

Affinity
+62%
Cynicism
+44%
Share rate
+71%
Pricing18,900 personas

"15% price increase, regional rollout"

Cancel
+28%
Upgrade
+19%
Inquiry
+51%
Political62,400 personas

"Stump speech draft, swing-state focus"

Persuade
+34%
Alienate
+26%
Coverage
+77%
Built for research firms

A million focus groups, running in parallel.

Chorus is a research instrument, not an oracle. It compresses months of qualitative testing into hours — and gives your strategists something to defend in front of clients.

  • Hundreds of scenarios in parallelPre-test creative variants, segment cuts and channel mixes simultaneously.
  • Validate messaging before fieldworkCut weeks from the cycle and reserve real-world studies for what actually matters.
  • Detect backlash before launchSurface viral risk, segment fractures and reputational landmines 72 hours ahead of release.
  • Richer qualitative analysisEvery metric drills into the actual transcripts — quotes your strategists can ship in a deck.
Gen Z · Urban
"Feels performative. Where's the actual change?"
Mid-mgr · B2B
"This buys back roughly four hours per week."
Parents · 35–54
"Reasonable. I'd want to see the numbers though."
Enterprise IT
"SOC2? SSO? Otherwise it's a non-starter."
Talk back

Interview the simulation directly.

Drop into any segment. Ask the questions you'd ask in a moderated session — at any hour, in any market, across any cohort cut.

?Why did suburban parents reject this message?
?What made Gen Z share the campaign at 8× baseline?
?Which line lost the investors?
?What would change a "no" into a "maybe"?
Session 04.21 · 12,840 personas listening Live
You
Moderator · 14:02
Why did suburban parents reject the launch message?
DK
Diane K. · Parent, 42 · Ohio cluster 03
It read like a pitch to other companies, not to families. The first thirty seconds had no mention of safety.
JR
Jorge R. · Parent, 38 · Texas cluster 03
"Empowering" is the kind of word a brand uses when it doesn't want to commit to a number. Give me a price and a guarantee.
SK
Sara K. · Parent, 36 · Illinois cluster 03
The ad opens with a CEO. I would have stopped scrolling before the headline.
You
Moderator · 14:04
What version would you actually share?
MT
Maya T. · Parent, 41 · Florida cluster 03
Lead with one specific family. Don't tell me "millions of parents" — show me one Tuesday morning.
Trusted by research and strategy teams at
NORTHFIELD
QUARTERLINE
MERIDIAN CO.
ATLAS / GROUP
VANTAGE LABS
HALCYON
The future of research

Research is evolving from measuring opinions to predicting them.

Chorus helps research companies move from hindsight to simulation-driven foresight. Be the firm that ships the answer before the question is even asked.

Book a demo → Open the product